The Obtainer - 9/17/25, Wednesday
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Style Strategies
How the Stylist & Brand Consultant Shops

If you don’t know Nico Lazaro, you for sure know his work. He was a founding member of the resale platform Grailed and is currently an in-demand stylist, brand consultant for some of your favorite brands and the writer behind The Bengal Stripe. I've known him for years and along with being one of the most well-mannered guys in menswear, he's also known for his incredible taste. The man makes one helluva moodboard and knows how to mix and match aesthetics—blending high and low, modern and vintage—always toeing the line between a nostalgic vibe and something unexpected and fresh. Between styling and writing, Lazaro says he loves working with smaller brands to help them hone their identity and brand voice. “It's a mix of creative direction, copy and editorial work,” he says. “Basically, helping people tell their own stories in a way that feels personal yet relatable.” I was curious to peak into his shopping bag and see what he's currently into these days—he didn't disappoint.
Speaking of shoes, what’s your footwear rotation look like lately? Loafers—a lot of loafers in every possible shape, size and style. A couple of canvas sneakers for the most casual occasions, and a couple of suede boots (La Botte Gardiane and Tecovas) for those rougher occasions.
Three favorite brands, currently? August Special, Rivay and 3sixteen. Do you shop more online or in person? Online for the hunt, but in person for the feel. Fit, fabric and energy are things you can't really get through a screen. What city has the best shopping? Tokyo, without question. The attention to detail, the obsession with niche, and the way every shop feels like its own world—it's unmatched. When I travel, I gravitate toward vintage or local crafts. Anything you couldn't just grab online later. Necessary extravagance? Tailoring, for sure. Whether it's dialing in vintage pieces or investing in something custom, the right fit is what makes everything else click. The one thing you refuse to spend money on ... Probably gym clothes. I'll run old tees and shorts into the ground before I think about upgrading. Although I did just get some solid gear from Ten Thousand.
What’s one shopping tip or hack that you can let everyone know about? Set email alerts or notifications for highly specific searches (you can do this on Google and most marketplace apps these days). The best stuff pops up randomly, and half my favorite pieces came from being fast on the trigger or knowing when to send an offer on something that's been sitting. |
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![]() | Supreme and Dickies are teaming up for a Fall 2025 capsule that elevates the workwear giant's rugged staples with a street-ready edge. Built to last, the collection includes standout pieces like a reversible quilted faux-fur work jacket in brown and black, a hooded work jacket made with Cordura fabric (including camo panels), and classic flannel shirts in bold plaids. There are also hoodies, heavyweight cargos, thermals and six-panel hats, all stamped with dual branding. Available September 18 |
![]() | The sales and discounts our team is currently watching. |
![]() These straight-leg, relaxed jeans are made with a mid-weight organic cotton and TENCEL Lyocell fabric for a softer feel and flattering drape.
| ![]() Crafted in rich leather with classic penny strap detailing, Vinny's embossed leather loafers have cushioned lining and a durable sole that offer enduring comfort.
| ![]() This cropped sweater shirt blends cozy comfort with rugged style. It features textured knit panels, contrast seam details and a relaxed silhouette that hits just right.
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