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The Return of the Graphic Tee
For a while, the graphic tee got a bad rap. It became shorthand for loud logos, novelty slogans and internet jokes that wore out faster than the cotton. But this season, it’s making a convincing comeback—not as a punchline, but as a piece of design. The best ones feel considered, drawing from vintage sportswear, old travel souvenirs, museum gift shops, album art and hand-drawn illustrations that look as good framed on a wall as they do tucked into a pair of pleated trousers. Designers and brands are embracing graphics with a little more restraint, treating the T-shirt as a canvas rather than a billboard.
And that’s also what makes them so easy to wear. A great graphic tee does the heavy lifting, adding personality to an otherwise simple outfit of relaxed jeans, chinos or tailored shorts. And unlike the ironic statement shirts of years past, today’s best versions don’t scream for attention. Instead, they hint at good taste, shared interests and an appreciation for thoughtful design and history. Take a pick from our team’s current crop of favorites.
Our Picks |
Heavyweight T-shirt, |
NYC Parks logo T-shirt, |
Brain Dead x Brooks Brothers T-shirt, |
Apple ringer T-shirt, |
Retro Cooper T-shirt, |
Frame x Society Archive |
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Notes of bergamot, lavender, sandalwood, and musk create this nostalgic, masculine scent that’s ready to rock year-round.
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Is it crazy to buy a waxed Barbour jacket in July? Not when it’s on sale like this. Get it while you can and then revel in the warmth and style come fall and winter.
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Inspired by vintage carpenters, these double-knee trousers are cut in a more modern tapered shape and are now more than half off the original price.
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Want more? See all 40 sales » |
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The best stories from around the web. |
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Even as menswear has skewed extra-casual over the past decade, the shirt has remained one of the few constants.” |
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As long as the fabric is opaque enough that you can’t see the outlines of your nipples—chest hair, case by case—go forth.” |
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That wasn’t the only surprise the executive had in store for investors, though. He also revealed the company has begun testing out biofuels in its vehicles.” |
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