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Monday,
July 20th Edition

Cory Ohlendorf

Consider this your guide to the soft, sun-washed shade that's showing up everywhere this summer.

- Cory Ohlendorf, Editor in Chief ⋯ @coryohlendorf

 

Butter Yellow Is Having a Moment

Every summer seems to crown a color of the moment. This year, there’s little doubt that the shade is butter yellow. Softer than mustard, warmer than cream and surprisingly versatile, the mellow hue has quietly become the season’s standout. It adds just enough color to feel fresh without demanding attention, making it an easy upgrade whether your style leans classic, sporty or somewhere in between. Just ask style expert and fashion writer Jake Woolf. He’s been donning it recently and even wrote about it on his popular Substack. “I’ve been seeing a tidal wave’s worth of it out in the market—both in terms of what’s available to purchase now and what I saw at fashion week that will be hitting stores next year.”

If you’re not used to wearing yellow, it might seem like a bold choice. But the beauty of butter yellow is how effortlessly the color works with the rest of a warm-weather wardrobe. It pairs naturally with white denim, faded blue jeans, olive fatigues, chocolate brown and every shade of khaki or stone. To help you work it into your rotation, we rounded up the best butter yellow pieces worth picking up now. From breezy linen shirts and camp collars to relaxed shorts and easy everyday staples, these are the styles that prove the season’s biggest color trend is also one of its easiest to wear.

Our Picks

Wythe Tencel patio shirt,
$248 at Huckberry

 

Hartford Drawstring linen pant,
$215 at MR PORTER

 

Mesh cardigan polo,
$100 at Banana Republic

 

Activities short,
$115 at American Trench

 

Kaptain Sunshine Supima cotton T-shirt,
$145 at MR PORTER

 

Polo Ralph Lauren Chino ball cap,
$55 at Ralph Lauren

 

See all 20 picks »

5 Stylish Items to Buy This Week

Luxury doesn’t have to shout. Lemaire has built a reputation on making everyday essentials feel quietly exceptional, and this canvas tote ($850) is no exception. Leather trim, clean lines and just enough room for a laptop and everything else you carry from morning to night make it the kind of bag you’ll reach for without thinking. It’s classically stylish yet understated in the best possible way, plus it will only get better the longer you have it.

See all 5 products »

 
Smart Buys

The sales and discounts our team is currently watching.

 

Part of Huckberry’s collaboration with the brand, this long-sleeve shirt brings a workwear edge to Corridor’s signature New York aesthetic.

$225 / $168
by Corridor

 

Nike’s retro runner keeps all the cool Y2K styling but gets improvements like an even lighter foam midsole for added comfort and cushion.

$95 / $76.97
by Nike

 

Barrel pants are having a moment and these are the easiest and breeziest pair you can pull on. Available in multiple colors, all marked down.

$85 / $68
by Abercrombie & Fitch

 

Want more?
See all 37 sales »

 
Worth a Read

The best stories from around the web.

 

While promoting two enormous blockbusters, The Odyssey and Spider-Man: Brand New Day, the actor has unlocked a whole new level of sartorial cool.”

 

How Tom Holland Became the New King of Press Tour Style

 

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GQ
 

Nearly every resort offers things like overwater villas, secluded beaches, and water-based activities, yet each private slice of paradise is as unique as a grain of sand.”

 

The 15 Best Luxury Resorts in the Maldives

 

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My own treasure brought back from @thoroughbrednewyork - a 1970s Polo tweed jacket originally sold by Bullocks Wilshire, a Los Angeles department store that closed in 1989, the year before I was born.

 
 

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August 10, 2025

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